Khushbu Pandya – A Short Bio
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Masters & Bachelors in Management discipline | Doctorate in Social Media Management | Founder of Konvophilia Communications | Experience in Industry & Academics | Author | Speaker | Avid Social Media Influencer & Awesome in whatever she does.
Passion & Expertise – Why She Writes About And Endorses Social Media?
At the start of her career with an MNC, she got the chance to study relationships between consumers and the Brand. This enabled her to develop a skill in understanding consumer behaviour, how to foster new relations, build & maintaining existing ones, retain them and convert them into loyal customers.
The chance to work as an academician gave a new direction to her career path. The skill developed in her previous work, integrating it with social media, she attained expertise in understanding consumer’s behaviour on social media platforms through her research for Ph.D. Her interest in social media field started long back in 2007 when she joined Facebook and realized the “Power of Relationships.”
She has written and published research papers, presented papers at conferences and seminars, conducted workshops and generously helped small businesses with her valuable social media consulting.
Please visit information centre to download her papers, presentations and free resources.
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